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How Dr. Zach Tripp Turned a Chiropractor’s Office Into a Community Wellness Movement



In a time where visibility often outweighs value, Dr. Zach Tripp is proof that true impact doesn’t need to shout — it just needs to serve

The Philadelphia-based chiropractor didn’t inherit a booming business. He didn’t have startup funding or a high-powered marketing team. What he had was a plastic spine, a deep belief in holistic healing, and a vision to serve the very community he grew up in.


In our latest episode of Beyond the Brand, I sat down with Dr. Tripp to talk about what it really takes to build a service-based business rooted in purpose — and why feeling good shouldn’t be hard.



From Almost the NBA to Everyday People

Early in his career, Dr. Tripp had a chance to stay under the wing of Dr. Neil Liebman — the Sixers’ longtime chiropractor — working with elite athletes and high-performance teams. But when a local office opened up in his neighborhood, he saw an opportunity to do something bigger: make healing accessible to regular people, in the same streets that raised him.


It wasn’t glamorous. In fact, for the first year, he stood outside on the sidewalk holding a model spine, striking up conversations with strangers.


No leads. No blueprint. Just a belief that movement-based care could change lives.

When Branding Meets Belief


Like many health practitioners, Dr. Tripp had no formal business training. But what he lacked in systems, he made up for with vision. His tagline — “Feeling good feels good” — started out as a simple phrase. Over time, it became the anchor for everything he does: from clinical treatment to his content strategy.


He realized early that clients don’t just want adjustments — they want to feel seen. Heard. Understood.

That’s why his Instagram (@phillycairo) isn’t filled with jargon or stock footage. It’s raw, real, and honest. Behind-the-scenes moments. Client education. Family life. It all works because it reflects the real him.


He doesn’t chase trends — he connects with people.


“You don’t need millions of views,” he says. “You just need the right people to see you at the right time — and have the systems in place when they do.”



Creating Opportunity From Scratch

Dr. Tripp didn’t just build a practice. He created a system. His Total Wellness program combines chiropractic care with stress management, nutritional support, and mindset work. It’s now something he’s certifying other providers in — turning his framework into a product.


That move from practitioner to educator is what sets real entrepreneurs apart.


What keeps him going wasn’t hustle culture — it was knowing his work had a ripple effect. That every patient he helped was a seed for stronger families, better neighborhoods, and a more empowered city.


Takeaways for Purpose-Driven Entrepreneurs

Whether you’re a chiropractor, coach, or creative building your own brand — Dr. Tripp’s story is a blueprint in resilience and reinvention. Here are five key takeaways from our conversation:


  • Start where you are, not where you want to be. Dr. Tripp’s first “marketing strategy” was foot traffic and conversation.

  • Don’t just post — connect. He uses monthly video batching to stay consistent while staying present for his family.

  • Turn your method into a model. Total Wellness became a framework he could teach and scale.

  • Let your values filter your clients. He attracts people who align with his energy — not just anyone with back pain.

  • Healing is a brand too. His story proves that impact and income don’t have to be opposites.


Final Thought: You Don’t Need Permission

Dr. Tripp didn’t wait for a grant, a green light, or a gatekeeper to say “go.” He created his own lane, built his own systems, and showed that community care can scale.


And in a time when everyone’s chasing attention, he reminds us of something simple: feeling good still feels good.

Want more stories like this?

Subscribe to Beyond the Brand on YouTube or follow along on Instagram at @mejirearijaje.


Watch the full interview with Dr. Tripp here: https://www.youtube.com/watch?v=_72X0mkbmWs


Book services or consults: mejirearijaje.com

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